About Us

Introduce
Welcome Our History
Horn Blue Initiative (HBI) places a high priority on sustainable and responsible fishing practices. They recognize the importance of preserving marine ecosystems and ensuring the long-term viability of fish stocks. By adopting sustainable fishing methods, they aim to minimize environmental impact and promote the health and resilience of marine resources. High-Quality Seafood Products: HBI takes pride in delivering high-quality seafood products to its customers. They ensure that the seafood remains fresh, flavorful, and of superior quality through meticulous handling, processing, and preservation techniques. Their dedication to quality control and adherence to stringent standards make them a trusted provider of seafood products in the region.
Based in Mogadishu, it strategically extends its operations to key locations in Somalia and the EA region. By capitalizing on the abundant marine resources in the Banadir region, HBI efficiently caters to the local and ultramarine markets while developing specialized knowledge and understanding of the fishing industry in these areas. With their focus on this region, HBI can establish strong connections with the local and EA communities and ensure sustainable growth in the long term.
Core Value
Horn Blue Initiative (HBI) Company focuses on sustainable fishing, ensuring the long-term health of marine ecosystems by adhering to international regulations and using selective fishing techniques. They emphasize traceability and hold certifications from organizations like the MSC and ASC. The company invests in research and development to improve methods and protect marine habitats. Quality control is stringent, ensuring high standards for their seafood products. Customer satisfaction is a priority, with customized solutions and responsive support. Continuous improvement and innovation in sustainability, such as alternative energy and waste reduction, are integral. Horn Blue Initiative (HBI) operates with integrity, transparency, and ethical practices, fostering strong partnerships to promote sustainable fishing.

Mission
Horn Blue Initiative (HBI) , our mission is to provide the world with sustainably harvested seafood, ensuring the long-term health of our oceans, supporting the livelihoods of local fishing communities

Vision
Horn Blue Initiative (HBI), our vision is to be a globally recognized leader in sustainable fisheries, setting the standard for responsible harvesting, preserving the health of our oceans,
Our Goal
- Increasing annual catch volume sustainably.
- Improving product quality through better handling and freshness
- Reducing operational costs by optimizing resources.
- Expanding market reach and growing the customer base.
- Achieving sustainability certifications like MSC.
- Enhancing customer satisfaction and loyalty.
- Improving employee safety with better training and equipment.
- Investing in technology for increased efficiency.
- Reducing environmental impact with eco-friendly practices.
- Developing strategic partnerships for growth and collaboration.