The Best High-Quality
Seafood Products in Somalia
HOBI’s approach to seafood focuses on long-term sustainability, working closely with local fishermen to ensure environmentally responsible practices. This support not only helps sustain marine ecosystems but also strengthens the livelihoods of local fishing communities, fostering economic stability and preserving cultural heritage. By prioritizing sustainably sourced seafood, HOBI contributes to a more resilient and environmentally friendly food system
ABOUT US
We are the Complete Seafood Products
HOBI’s most complete seafood products likely emphasize sustainability, quality, and a wide range of species to meet various culinary needs
Mission
Our mission is to provide the Somali Coastal Communities (SCCs) with standard and sustainable fishing techniques, ensure our oceans' long-term health, and support local fishing communities through market system development (MSD) initiatives while upholding the highest standards of environmental responsibility, social accountability, and customer satisfaction. HOBI exemplifies our commitment to environmental stewardship, community development, and customer satisfaction through our dedication to providing the finest sustainably sourced seafood products. With unwavering commitment, HOBI strives to shape a future where responsible fisheries and thriving oceans coexist harmoniously, securing the seafood legacy for generations to come
Vision
Our vision is to be a role model for the sustainable development of the fisheries sector in Somalia, setting the standard for accurate products and services, preserving the environment of our oceans, and delivering premium seafood products. We aspire to be a local leader in sustainable fishing. We are known for our commitment to preserving marine ecosystems, promoting fair trade practices, and offering premium seafood products and services that delight our customers and beneficiaries.
Welcome to Horn Blue Initiative (HOBi)
HOBI is recognized locally and regionally as a hub in sustainable fisheries, setting the standard for responsible harvesting and preserving. HOBI has approached Market Systems Development (MSD) to improve economic development that focuses on understanding and the functioning of entire market systems rather than focusing solely on individual firms or sectors. This approach aims to create inclusive, sustainable, and scalable impacts by addressing systemic constraints and enabling market actors—such as businesses, government, and local communities—to drive change. This approach is commonly used to support poverty alleviation, economic growth, and sustainable development in various sectors, including fishing finance and small enterprise development.
Products & Services
Best Quality Services
Commercial Fishing
Through market systems development (MSD), the Horn Blue Initiative (HOBi) engages in commercial fishing operations and supports seafood actors in catching a wide variety of fish and seafood species. This includes popular fish species such as salmon, tuna, cod, haddock, snapper, grouper, and many others. HOBI utilizes different fishing methods like trawling, longlining, gillnetting, or purse-seining to catch these species for commercial purposes.
Market Distribution
Horn Blue Initiative (HOBI) handles the distribution of its fish and seafood products. They have their retail outlets and online platforms or supply seafood to restaurants, supermarkets, seafood markets, or other food service establishments. Their efficient logistics network ensures timely delivery and maintains product quality throughout the supply chain.
Processing & Packaging
Horn Blue Initiative (HOBI) often has processing facilities where they receive raw fish or seafood from their own fishing operations or aquaculture farms. They process and package these products into various forms to meet market demands. This includes filleting, canning, freezing, smoking, or creating value-added seafood items like fish cakes, fish balls, pre-marinated fillets, or ready-to-cook seafood meals.
Value-Added Products
Horn Blue Initiative (HOBI) differentiates itself by offering unique value-added products. These include especially smoked or cured fish, marinated seafood, gourmet seafood sauces or spreads, customized seafood platters, or innovative seafood-based products that cater to specific dietary preferences or culinary trends.